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Privacy Policy

Introduction

Leadbrain is the leading authentic data platform for mobile marketing in India and is into the business of Mobile Advertising through its Marketing Cloud Platform. This document covers the privacy policy of Leadbrain which applies to the digital properties where we serve ads. Our Privacy Policy explains how we and some of the companies we work with collect, use, share and protect information in relation to our marketing services.

Information collected by Leadbrain

We may collect certain information from the user's device during ad serving/interaction, which may include the following:

  • User Agent
  • Android ID or Google Advertising ID (GAID) in case of android devices
  • Identifier for Advertising (IDFA) and Identifier for Vendors (IDFV) in case of iOS devices
  • Cookie Identifiers
  • Internet (IP) address
  • User interaction events, post click activity of user

We may also partner with Data Providers who provide us information which they collect, which would cover a variety of information associated with your use of your device and their products and services, some of which may be associated with you or another user on your account, which can help us to improve the relevancy of ads and provide a better ad experience. Data about you collected by them is in accordance with their own specific privacy policies and subject to their own applicable legal terms and conditions. We do not intend to use the information provided by them to us for any purpose other than serving you with interest-based ads.

Children

We do not knowingly collect information from children under 18 years of age. If you allow a child to use your device or our services, you should be aware that their personal information could be collected as described in this policy.

Information usage

We may use the information we collect to:

  • Display relevant ads based on user deducted interests.
  • Provide filtering options to our affiliates (Developers/Publishers/Associates).
  • Provide targeting options for Advertisers.
  • Help advertisers to avoid serving ads which the user has already seen/interacted with/acted upon.

We may also use your information for internal purposes, such as auditing, data analysis, and research to improve our services & content. None of the "Personally identifiable information" (PII) collected from the user will be used for the purpose other than mentioned under this policy.

Information sharing

We may share your information with Advertisers, Developers, or other affiliates which will not have any of your PII.

We may share the information with an Expert Partner for analysis of data which can help us in displaying relevant ads and targeting.

While sharing information, we will ensure proper hashing/encryption of PII. We use a variety of safeguards to protect the information we collect about you.

We will provide user information where necessary to comply with the law, such as disclosure of your information to a law enforcement agency for your safety or the safety of others, or when compelled by subpoena or other legal process.

We may share your information to provide, maintain, and improve our Services.

Information Collected by Business partner, Supply Side Platform (SSP's), affiliates or any other third party

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, Leadbrain Customers and any website or service that links to or from our website or the Leadbrain Services. We require Leadbrain Customers to maintain a privacy policy that fully and accurately discloses their data collection practices, but we cannot control the actions of Leadbrain Customers, so please be sure to review the privacy policies of any websites and applications that you may use. This site may contain links to other sites. Leadbrain is not responsible for the privacy practices or content of these other sites. When you leave our site or view a portion of a third party's site through our site, we encourage you to read the privacy policies of each such site. This Privacy Policy applies solely to information collected by Leadbrain.

Confidentiality and Security

Leadbrain has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

Choices

Your iOS mobile device may provide a "Limit Ad Tracking" setting. On Android devices, your settings may allow you to "Opt out of Interest-Based Ads." When you have opted out using this setting on a device, Leadbrain will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Your mobile web browser may also provide a "Do Not Track" browser setting. When you have enabled this setting in your browser, Leadbrain will not use mobile web browsing information from that browser to infer your interests or serve ads to that device that are targeting based on your inferred interests. Leadbrain requires its advertising customers to honor opt-out preferences expressed using these controls.

Opt Out

To provide a better ad experience to the user, we have partnered with several leading Telecom operators and Data providers. Our partnership with these telcos provides us access to information such as location, age-group, profile, and preferences which help us deliver relevant ads on your devices.

However, Leadbrain does not store this information and its ownership lies solely with the Telecom operator. It remains secure with your Telecom operator and as per our agreement, Leadbrain does not share this information with any third party and only uses it to provide you a more relevant mobile ad experience.

Should you want to stop being shown targeted ads you can do so by resetting the advertiser id of your device to stop personalized ads being shown to you.

Amendment of Privacy Policy

We may amend this Privacy Policy from time to time. The latest Privacy Policy is available on our main website: https://leadbrain.in/ Please check our Privacy Policy regularly to stay up to date.